Description
Sharing knowledge and supporting others to develop skills, ranging from hands-on machine usage to soft skills like CV writing
Major variations
Offering training in-person versus online; offering use of equipment as well as training (whether just for class time or also for practice time)
Potential impacts
- Improving skills – enabling people to learn how to use equipment or do things can enhance their opportunities
- Supporting businesses – making it easier for companies to access the skills they need to be competitive
- Making a location more attractive to investment – ensuring a supply of skilled workers can make it easier for organisations to work there
- Improving quality of locally made products (because the people making them are more skilled)
Advantages
- The potential customer base is broad, including government, NGOs, and businesses as well as individuals; and it is common to find donors (or less commonly, government entities) who will contribute to training costs for those who can’t afford it
Challenges
- Developing good training material can be difficult – but for many topics there are lots of examples or open materials online
- Not everyone who possesses certain knowledge or skills is good at sharing it with others – teaching is a skillset in its own right
- For donors to pay for training, you may need to also be good at grant writing and collecting impact metrics
Business model canvas
Key partners
- Government e.g. Dept. of skills & industry; local government
- Companies in industries that need more skilled workers
- Recognised training or certification bodies
- TVET institutes
- Open knowledge orgs
Key activities
- Connecting with those who need & can pay for training
- Developing content
- Delivering training
Key resources
- Expertise & course content
- Training location and any equipment or materials needed for the classes
Value propositions
- Learn new skills or improve existing ones
- Prove skills levels (certification)
- [To companies] More skilled workforce
- [To governments / donors] – improve skills of population / support particular industries
Customer relationships
- Personal service (deliver training)
- Co-creation (skills development)
- Self-service (online on-demand)
Channels
- Social media & local advertising to individuals
- Build relationships with organisations
- Online content delivery: webinars, Youtube
Customer segments
- Individuals who want to learn or to prove what they know
- Organisations who want to hire more skilled workers
- Organisations who want their workers to learn new skills
- Government or donor organisations who may pay for skills development
Cost structure
- Time to deliver training
- Time to develop content, market the course
- Space [if delivered in person]
- Equipment or materials
- Donor funding costs
Revenue streams
- Charge those who attend a training course
- Charge companies to train their workers
- Charge for certificates
- Have course paid for by govt or donors who want to improve skills
- Blended models where individuals pay part of the cost and companies / govt / donors pay the rest
- Success fees for job placements
Complementary models
Providing access to machines, tools, or other equipment for individuals or businesses to use
Creating shared access to a community and/or other assets (space and equipment)
