Membership

Membership

Description

Regular users pay for access to your space and a package of access to assets and services 

Major variations

Limited access or a variety of different levels of access for different membership packages versus unlimited access to all resources. 

Potential impacts

  • Making space, tools, machines, and skills to people in your community for them to be able to solve problems and generate positive impacts
  • Creation and growth of a community of people and organisations with shared interests – this can give rise to all kinds of benefits including generating new ideas or organisations

Advantages

  • This gives a regular and fairly predictable income stream and enables people to access the resources you provide in a manner that suits them

Challenges

  • In some places, the people you most want to work with may not be able to afford membership 
  • Balancing the demands of different members can be difficult without proper policies
  • It can be difficult to find the right price points and access levels. Some people will use the services or assets more than others.

Business model canvas

Key partners

  • Sources of new members like education institutes or craft associations
  • Machine Manufacturers / Resellers
  • Businesses or NGOs that target your members
  • Government or NGOs who want to support local industry

Key activities

  • Attracting customers
  • Balancing price, access and usage levels
  • Community management
  • Providing services

Key resources

  • Space
  • Community
  • Machines, tools, or equipment
  • Skills in using machines

Value propositions

  • Access to a community
  • Ability to test new ideas, products, or processes
  • Access to machines and tools
  • Opportunity to work on personal projects and develop new skills

Customer relationships

  • Long term relationships with community members

Channels

  • Cross-selling from training
  • Co-location: installing services/ machines next to businesses who will use them 
  • Referrals – word of mouth 

Customer segments

  • People who want to learn including schools
  • Startup businesses who want to prototype and experiment
  • Established businesses who use machines in their work (or could do)
  • Entrepreneurs who can use the machines to make money or need certain services on a regular basis

Cost structure

  • Cost of staff
  • Rent or cost of facility 
  • Cost of machines & equipment, including maintenance 
  • Cost of providing any services included in membership packages
  • Advertising and marketing costs 

Revenue streams

  • Membership fees per time period e.g. monthly subscription. There may be different levels of membership for different charges, offering different access (e.g. full time versus part time, or off-peak times only)
  • Some spaces charge a one-off joining fee in addition 
  • Add-on charges for things not included in membership package such as extra machine hours

Complementary models

Supporting others to develop knowledge and skills with the focus on education and certification​
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