Sharing knowledge and supporting others to develop skills, ranging from hands-on machine usage to soft skills like CV writing 

Major variations

Offering training in-person versus online; offering use of equipment as well as training (whether just for class time or also for practice time)

Potential impacts

  • Improving skills – enabling people to learn how to use equipment or do things can enhance their opportunities
  • Supporting businesses – making it easier for companies to access the skills they need to be competitive
  • Making a location more attractive to investment – ensuring a supply of skilled workers can make it easier for organisations to work there
  • Improving quality of locally made products (because the people making them are more skilled)


  • The potential customer base is broad, including government, NGOs, and businesses as well as individuals; and it is common to find donors (or less commonly, government entities) who will contribute to training costs for those who can’t afford it


  • Developing good training material can be difficult – but for many topics there are lots of examples or open materials online
  • Not everyone who possesses certain knowledge or skills is good at sharing it with others – teaching is a skillset in its own right
  • For donors to pay for training, you may need to also be good at grant writing and collecting impact metrics

Business model canvas

Key partners

  • Government e.g. Dept. of skills & industry; local government 
  • Companies in industries that need more skilled workers
  • Recognised training or certification bodies
  • TVET institutes
  • Open knowledge orgs

Key activities

  • Connecting with those who need & can pay for training
  • Developing content
  • Delivering training

Key resources

  • Expertise & course content
  • Training location and any equipment or materials needed for the classes

Value propositions

  • Learn new skills or improve existing ones
  • Prove skills levels (certification)
  • [To companies] More skilled workforce
  • [To governments / donors] – improve skills of population / support particular industries

Customer relationships

  • Personal service (deliver training)
  • Co-creation (skills development)
  • Self-service (online on-demand)


  • Social media & local advertising to individuals
  • Build relationships with organisations
  • Online content delivery: webinars, Youtube

Customer segments

  • Individuals who want to learn or to prove what they know
  • Organisations who want to hire more skilled workers
  • Organisations who want their workers to learn new skills
  • Government or donor organisations who may pay for skills development

Cost structure

  • Time to deliver training
  • Time to develop content, market the course 
  • Space [if delivered in person]
  • Equipment or materials 
  • Donor funding costs

Revenue streams

  • Charge those who attend a training course
  • Charge companies to train their workers
  • Charge for certificates
  • Have course paid for by govt or donors who want to improve skills
  • Blended models where individuals pay part of the cost and companies / govt / donors pay the rest
  • Success fees for job placements

Complementary models

Hiring out space for short term use​
Creating shared access to a community and/or other assets (space and equipment)​
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